BRAND - KABEL-TOP Grade Mesh Chair Supplier

BRAND

WHO WE ARE?

Anji KABEL Chair Industry Co., Ltd.
Zhejiang Chair Industry Association
Zhejiang Furniture Association
Huzhou Furniture Association Director
Zhenghe Island Life Member

KABEL is a joint venture company, which is the outcome of the cooperation between two cities - AnJi, China and Beirut , Lebanon. Anji is the global famous chair manufacturing base and is a business card of chair industry, so the name of KABEL in Chinese is sounds like“KaBeiLong”, “ka”means “business card”, “bei”means “Beirut”, “long”means “Business flourishes”.

Corporate values:
Integrity / Hard-working / Caring / No Shortcuts

Corporate purposes:
Let everyone sit comfortably.

Corporate vision:
Kabel chair for everyone.

Participate in industry design exhibition
In 2010, the company sent people to Germany to participate in the international furniture design exhibition in Cologne, Germany, and found an obvious market trend. In the future, the office furniture will undergo a revolutionary change, and the entire office furniture industry is moving towards a trend: The top companies in the industry are developing and designing office net chairs. Each company has its own 1-2 chairs, so we will start to develop related products after coming back.
Increase research and development efforts.
We spent three years researching and developing, and the investment is great, but the results are also obvious. We have a share of 10% of mesh chairs from 10 million to a share of 90% of mesh chairs from more than 100 million.

Adhere to your own philosophy and positioning, pay attention to the development of the industry trend. Now KABEL's mesh chair product line has encountered a lot of bottlenecks. Many companies are imitating us. In the past 5-10 years, the global market is selling net chairs, accounting for half of the entire seat market. The market share is being divided. However, we still insist on making original mesh chairs and sticking to our own positioning and market routes. We don't blindly imitate others. For example, we don't do e-sports chairs. Because the e-sports chair is a cyclical product, we don't blindly follow the footsteps of others to make popular products on the market. We have our own unique products and business philosophy.Now our products are slowly approaching home products, both office functions and home scene functions, which can be well matched with other furniture in the office or at home.

WHAT IS THE BIGGEST CHANGE IN THE COMPANY FROM 2010 TO NOW?

The design concept is more and more mature.

Our products are becoming more and more mature in design. We will pay attention to the development trend of international office seats. While keeping up with the trend, we can maintain our own characteristics and develop towards an international design style.

Establishing a domestic brand image - Creating a well-known domestic mesh chair brand.

The popularity of KABEL in the country is slowly increasing. Most people in the domestic office seat industry now know the brand of KABEL . When it comes to KABEL, it will automatically be linked to the office chair.

We still have a lot to go in brand marketing. China's current office seating market still does not have its own brand, and the maturity of a brand takes 20 to 50 years. We don't want to be a factory, so the positioning of the product design concept is brand development. We hope that when people see our products, they will know the design style of KABEL. So we have made a lot of efforts in the uniqueness of product design.

HAVE YOU ENCOUNTERED ANY DIFFICULTIES AND HOW TO OVER COME THEM?

Our biggest difficulty is in product design. If you want to make a quick profit, companies need to cater to the market, what products the market needs, what products the company does, but such products are always behind the market. Therefore, we must have the pre-judgment of the market, but in the short term, the new products may not satisfy the market. This requires companies to overcome the painful period, adhere to the investment in design and research and development, and design new and market-recognized products. KABEL has always done a niche market, small customers to reduce risk. We will strive to gain the trust of our customers, and customers will naturally cooperate with us all the time. This will solve the problem of profit, and can continue to invest in R&D.

HOW DO WE EXPAND THE MARKET?

Foreign market:
First, through e-commerce to tap customer, the second is to participate in international exhibitions. Third, we will continue to achieve foreign sales, door-to-door promotion, our next development is customized services, to help customers customize products, develop and market with customers.

WHERE IS THE INVESTMENT OF KABEL?

 R&D investment

The product design is divided into two parts: the boss gives a design concept, through the Hangzhou design team, to achieve our concept and 3D design, and then the factory team to provide structural design assistance, and finally to proof.

Design concept: The design style keeps up with international fashion trends. The design is inspired by the industrial design concept of the automotive and watch industry. We apply concepts such as nature, life, and physics, such as mechanics, to our products. Our seats are high quality, high-tech office seats, strong, comfortable to sit, suitable for sedentary, the chair is designed according to the ergonomics, such as the the back of the chair can be adjust according to the waist of human body. The contours are completely natural and fit to the realm of the integration of the human and the chair. Through the support of the body and the mind, the relationship between the human and the computer is balanced. While ensuring functionality, it also pays attention to human health.

 Abrasives investment

 Sales investment

KABEL'S CORE SELLING POINT.

Professional: We are very clear in positioning and build professional mesh chair brand. Our seats are high quality, high-tech office seats, strong, comfortable to sit, suitable for sedentary, the chair is designed according to the ergonomics, such as the the back of the chair can be adjust according to the waist of human body.

The contours are completely natural and fit to the realm of the integration of the human and the chair. Through the support of the body and the mind, the relationship between the human and the computer is balanced. While ensuring functionality, it also pays attention to human health.

Our slogan is:
original mesh chair, sit and enjoy health, let each employee sit for one more minute, let every employee fall in love with office.

SERVICE MODE

The minimum order is 50 sets , and we guaranteed delivery. we pay special attention to service, our business managers spend 70% of the time on helping the customer, in addition to products we also help customers do training, marketing training, product training, not less than three times, help them understand the importance of office chair, getting them to understand so that they can do a better job in the market.

HOW DO CUSTOMERS EVALUATE US ? WHAT IS OUR IMAGE IN THE EYES OF OUR CUSTOMERS?

 Product quality is stable:

We will provide after-sales services: we assure that for the mechanical parts: three-year warranty, like chassis, wheels, poles; for fabrics, skeletons, these fixed parts have a five-year warranty.
Moreover, at the begining of design, it is designed and manufactured according to international standards. Our raw material ratio is also very scientific, so as to ensure quality.

Focusing on the design

Focusing on the design, production and continuous research and development of the net chair, there will be new products every year, and the products are fashionable.

 Large-scale production base

THE MOST IMPRESSIVE CUSTOMER COOPERATION CASE

American customer, a retailer, found us from the Alibaba platform. At first, they didn't trust us. they only looked at the samples , but didn't place an order. Then they had an occasional chance to visit our company and found that KABEILONG was indeed in line with their supplier qualifications, they have been working with us since then, and now it has been 8 years, becoming the largest customer in the US market. Now 90% of their products are KABEL's, from the beginning of the ordinary chair order, to the order of all high-end seats. They also introduced four customers to us. This is the customer's trust to us, so we also communicate with customers about the future development direction and ideas of kabeilong.

Customers in Canada, who are also a retailer, they want to do global markets. They learned from the Internet that Anji is a world-renowned seat production base, selected three seat manufacturers to inspect, and finally decided to cooperate with kabeilong. Now, we have been working together for less than a year, and we have begun to develop in-depth cooperation products.

WHAT IS THE PAIN POINT OF THE INDUSTRY?

Every business has its own planning and strategic goals. Some enterprises value production value, and some enterprises value profits, which are related to the planning of enterprises. Currently, KABEL hopes to maintain a high profit margin. Because we will make some seats with outstanding design styles, we will need more investment in research and development. Our annual research and development cost is 5% of sales, but such investment is worthwhile. The development plan of KABEL is “less but high quality”, we want to develop branded product. Therefore, for KABEL, how to increase profits and increase investment in research and development should be the biggest pain point.

WHAT KIND OF COMPANY WILL KABEL BE IN THE FUTURE?

KABEL plans to grow to be a branding company focusing on innovation and R&D. We are going to creat our own chair brand with international influence, which need plenty of input in R&D respects.

WHAT KIND OF IMAGE DO WE NEED TO SHOW?

KABEL is a brand-name company with R&D and design innovation as its core. Our company invests a lot in R&D and design every year. In March of each year, KABEL will launch new designs, which are designed with both popular elements and KABEL's unique design philosophy. Continuous R&D design capabilities allow many customers to choose to work with us.

WHAT KIND OF IMAGE DO WE NEED TO SHOW?

In Anji, we will support poor college students and help them complete their studies.
In the impoverished mountainous areas of Guizhou, where the schools do not have their own canteens, they cannot enjoy the national nutritious lunch subsidy benefits, so they will buy some bread and milk for lunch, but because of the inconvenient transportation, the road is far away and the food is easily deteriorated. Many children's lunches cannot be guaranteed. After learning about this situation, we contacted the nonprofit organization and funded the construction of many love cafeterias. In this way, children can enjoy the country's nutritional lunch subsidy benefits, and can also solve the lunch problem.

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